TikTok Made Me Buy It: 10 Viral Tiktok Makeup Products We Actually Love

Let’s face it, scrolling through TikTok can be a wild ride. One minute you’re learning a dope cheese grater hack, the next you’re convinced you absolutely NEED that holographic body glitter. But when it comes to makeup, the struggle is real. Separating the life-changing from the life-draining can leave you feeling like a highlighter-obsessed raccoon. One of the most sought-after trends in beauty today revolves around viral TikTok makeup products.

Fear not, fellow makeup warriors, because I, your resident beauty guru (with questionable qualifications but excellent taste), have sifted through the endless scroll to present 10 viral Tiktok products that are actually worth your hard-earned cash.

1. Maybelline Sky High Lash Lift Mascara Viral TikTok Makeup Products

Length that would make Rapunzel jealous. BFF Approved? YAS.

This mascara has been all over my FYP for months, and let me tell you, the hype is real. It’s like a tiny cheerleader for your lashes, giving them epic lift and volume without looking clumpy. Plus, shoutout to Maybelline for keeping it affordable. Budget-friendly and baddie-worthy? Now that’s a combo we can all get behind. Even Doja Cat, queen of the unexpected makeup look, was seen using it backstage at a recent awards show. Need I say more?

2. Fenty Beauty Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen

Glow like a goddess, protected like a boss

Sunscreen? On TikTok? Groundbreaking, I know. But hear me out, this Fenty Beauty moisturizer is the real deal. It’s lightweight, hydrating, and leaves you with a gorgeous, dewy finish that’s perfect for all skin types. Plus, SPF 30? Adulting has never looked so good. Rihanna herself has mentioned the importance of sun protection in interviews, and let’s be real, if it’s good enough for RiRi, it’s good enough for us.

3. e.l.f. Putty Primer

This stuff grips your makeup tighter than your BFF after a bad breakup.

Listen, primer is a game-changer, and this e.l.f. option is a total steal. It creates a smooth canvas for your makeup and helps it last all day, no matter how many dance breaks you take. Plus, the putty texture is oddly satisfying to squish between your fingers (don’t judge). This is a true hidden gem in the drugstore world.

4. Ilia Multi-Stick

Blush, bronzer, eyeshadow? This stick does it all, honey.

We love a multi-tasking queen, and this Ilia Multi-Stick is the ultimate MVP. It comes in a range of shades to suit all skin tones and can be used on your cheeks, lips, and even your eyelids. Plus, the creamy formula blends like a dream. Hailey Bieber has been spotted using cream blush for a natural flush, and this one delivers.

5. NYX Professional Makeup Epic Ink Liner

Sharper than your wit, smoother than your moves.

For all my eyeliner enthusiasts out there, this NYX pen is a dream come true. The felt tip allows for precise lines, from super thin flicks to dramatic cat eyes. Plus, the formula is seriously long-lasting – no raccoon eyes here, folks. Just remember, practice makes perfect. Nobody wants to look like they used a marker in a dark closet. (not even those viral tik tok celebrities!)

6. Rare Beauty Soft Pinch Liquid Blush

Pigment with a mind of its own? Not here, honey.

This liquid blush from Selena Gomez’s line is a godsend for anyone who struggles with splotchy blush application. The doe-foot applicator makes it easy to blend, and the formula is sheer enough to build up to your desired intensity. Plus, the variety of shades ensures there’s a perfect match for everyone.

7. Tower 28 ShineOn Lip Jelly

Hydration so good, it’ll make your lips wanna thank you.

Matte lips are great and all, but sometimes you just want a juicy, glossy pout. Enter the Tower 28 ShineOn Lip Jelly. This non-sticky formula comes in a range of delicious colors and leaves your lips feeling nourished and looking plump. Celebrities are loving the return of glossy lips, and this one is a comfortable, long-wearing option.

8. Charlotte Tilbury Pillow Talk Push Up Lips Lipstick

Pillow talk never looked so good!

Okay, this one’s a splurge, but trust me, it’s worth it. This viral tik tok lipstick is the perfect your-lips-but-better shade with a hint of pink. Plus, the formula is infused with hyaluronic acid to keep your lips hydrated throughout the day. While some celebs might have their own beauty lines, Charlotte Tilbury is a legend for a reason. This lipstick delivers on its promise.

9. Kosas Revealer Concealer

Say buh-bye to dark circles, hello to a radiant you.

This concealer is a TikTok favorite for a reason. It’s creamy, pigmented, and brightens up your under-eyes like a cup of coffee and a good night’s sleep (which, let’s be real, most of us aren’t getting). Plus, it comes in a wide range of shades to suit all skin tones. Even though TikTok trends can be hit or miss, this one’s a winner.

10. Benefit Precisely, My Brow Pencil

Microblading at home? Not quite, but this pencil gets pretty darn close.

This OG brow pencil from Benefit is a TikTok fave for a reason. The ultra-fine tip allows for precise hair-like strokes, letting you fill in sparse areas or completely reshape your brows (but maybe don’t go too crazy, unless you’re going for a dramatic editorial look). Plus, the formula is smudge-proof and comes in a wide range of shades to match any hair color. Even though big, bold brows were a major trend a few years ago, a well-defined brow is still a timeless classic. This viral product is a great option to achieve that look.

FAQS

Q: How can I tell if a viral TikTok makeup products is actually worth it?

A: Sifting through trends can be tricky! Here are some tips:

• Look for reviews from trusted sources: Beauty YouTubers, makeup artists, and even dermatologist takes on skincare products can offer valuable insights.
• Consider the hype vs. reality: Millions of views don’t always translate to a miracle product.
• Read the ingredients list: If you have sensitive skin, check for ingredients that might irritate you.
• Think about your budget and needs: Does the product address a specific concern you have?

Q: Should I buy every viral TikTok makeup products?

A: Absolutely not! Makeup is all about personal preference and what flatters your features. Focus on building a collection that works for you.

Q: Where can I find these viral TikTok makeup products?

A: The answer depends on the product!

• Drugstore brands (e.l.f., NYX): Look for these at your local drugstore or big-box retailers like Target and Walmart.
• Higher-end brands (Fenty Beauty, Charlotte Tilbury): These are usually sold at department stores, Sephora, Ulta Beauty, or directly from the brand’s website.

Q: Is it safe to buy makeup from TikTok sellers?

A: Proceed with caution! Stick to reputable retailers and brands you know and trust. Avoid anything that seems too good to be true or lacks clear ingredient information.

Conclusion

So there you have 10 viral TikTok makeup products that are actually worth your coins. Now go forth and slay, you beautiful beings! Remember, makeup is all about having fun and expressing yourself. So don’t be afraid to experiment and find what works for you. And hey, if you see a weird beauty trend on TikTok that you just have to try, well, more power to you.

Just be sure to document it for the rest of us!