Here, at NYGal, we love learning about new beauty lines! Because I mean, really, what NYGal isn’t on the lookout for a new go-to skin serum or foundation that will absolutely change their life and get rid of that hangover puffiness?
We were lucky to have found RMS Beauty, which is made with all organic ingredients, perfect for our sensitive city-polluted skin! After drooling over the website and putting way too many products in our online shopping carts, we just had to find out more about RMS Beauty, from the woman who started it all, Rose-Marie Swift.
How did you come up with the idea for RMS Beauty?
After working in the beauty industry for over 35 years I have learned a lot about the impact of daily exposure to chemicals in beauty care products. I’ve seen what works and what doesn’t quite live up to its promises.
I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is skin care, color cosmetics, and toiletries that are as pure as possible; lines that create a solid foundation for anti-aging and long-term beauty.
“Chemicals are redefining what beauty is in today’s cosmetic industry, and that is not acceptable.”
Women are now enthusiastically embracing the clean beauty movement and that is exactly what my mission was to achieve.
What makes RMS Beauty special or different from other brands?
First of all, it’s not a powdered mineral line! It’s a cream line based on the idea of skincare meets color. RMS Beauty products are formulated with raw, food grade, organic ingredients in their natural state, from cultivation, straight through to manufacturing. It contains organic ingredients such as raw coconut oil, buriti oil from the Amazon jungle, as well as the highest quality cold-pressed organic jojoba oil, which is closest to human skin.
It contains some of the most powerful, nourishing and healing properties that the skin thirsts for. These oils also have a long shelf-life, lessening the worries of rancidity and free radical damage to the skin. RMS Beauty also takes extreme care to use minimal heat in the manufacturing process, thus preserving every vital nutrient that nature provides.
Unlike today’s synthetic counterparts, this technique allows natural healing and life force attributes — such as enzymes, minerals, vitamins and most of all, anti-oxidants, — to remain fully intact and naturally penetrate and rejuvenate the skin. For gorgeous, modern color, I chose tints from pure, raw, uncorrupted, and uncoated minerals.
What is your beauty background?
I have been a makeup artist for over 35 years. My work has been featured in Vogue (French, American, Italian, Nippon), Harper’s Bazaar, I.D., Self Service, V, Allure, Numero, Marie Claire, Glamour, InStyle, The Wall Street Journal, and Elle. My makeup has appeared in ads for Calvin Klein, Ralph Lauren, Louis Vuitton, Tommy Hilfiger, Max Mara, The Gap, Victoria’s Secret and more.
My portfolio includes the famous faces of Gisele Bundchen, Celine Dion, Paloma Picasso, and many others.
I have also been fortunate to work with some of the top fashion photographers in the world including Mario Sorrenti, Mert Alas & Marcus Piggott, Glen Luchford, Peter Lindbergh, Annie Leibovitz, Philip-Lorca diCorcia, Arthur Elgort, Alexi Lubomirski, and Patrick Demarchelier.
What were the biggest obstacles you had to overcome while building RMS Beauty?
Changing peoples brain-washed programming that all beauty products are safe for you.
What is the most rewarding part of your job?
The people that I have met over these years in the beauty industry and now my customers. Their happiness with my work and creativity means the world to me.
What’s the hardest part of your job?
Honestly, staying enthusiastic all the time. Obstacles always will be a big part of a business. Staying strong and centered is a must.
Any skincare advice you would like to give to NYGals?
It has been proven that the skin produces its own good bacteria and we are literally stripping it off our faces and leaving our skin more vulnerable. Less is more.
