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What the Gucci Logo on Your Purse Says About You

The iconic logo influences how other people see you and it can communicate your personal style, personality, and values.

byLydia Corlett
February 19, 2021
in Fashion + Beauty, Shopping
Reading Time: 8 mins read
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The Gucci logo is one of the most recognizable logos of all the designer brands. The iconic double G logo is a symbol of luxury, style, and Italian craftsmanship.

The Italian fashion brand has been around since 1921 and is more popular than ever. The fashion house is particularly loved by Millennials and Generation Z influencers. Consider us influenced!

If you are lucky enough to own your very own Gucci purse, you might wonder what others think of you. The Gucci logo communicates more than you think about your personal style, personality, and values.

You are Stylish

An appreciation of Gucci means you are on top of fashion trends and you are in the know about historically significant fashion houses. If you own a Gucci purse, it’s likely you are the fashionable friend in your friendship group who your friends come to for style advice. 

Whatever style of Gucci purse you wear, it is clear you love fashion and you have a classic style that others admire. Gucci purses are the perfect symbol of style and opulence. 

GG Marmont matelasse leather super mini bag
Buy Now ($950)
GG Marmont matelasse mini bag
Buy Now ($1,100)

You Have an Appreciation For the Finer Things

The Gucci logo can elevate your outfit to a new level of sophistication. It is clear that a Gucci purse is a piece of luxury, and that comes at a higher price point. 

The good news is, Gucci pieces are investment pieces. Gucci has been a designer favorite for 100 years and it doesn’t look like this will change anytime soon. You can be confident that if you splurge on a Gucci purse it will be loved for years to come.

Vintage designer pieces are often even more sought after so your favorite Gucci piece may even increase in value in the future, and will always stay in style. So not only does the Gucci logo on your purse show you have excellent taste in luxury, but you are also savvy in your purchases.

GG Vintage Supreme tote bag
Buy Now ($1,130)
Jackie 1961 vintage mini hobo bag
Buy Now ($1,700)

History and Heritage is Important to You

Gucci is rich in history and heritage, and not all fashion brands have as much history as Gucci. Gucci was founded in 1921 by Guccio Gucci and is one of the oldest brands in Italian history. 

The brand began in Florence as a company creating luxury leather and travel goods for the wealthy. Gucci sold the finest Italian leathers to their customers and the wealthy would travel far to purchase. From commonly supplying aristocrats with equestrian gear, Gucci has evolved to become the global brand it is today, offering everything from leather purses and belts, silk scarves, shoes, and jewelry.

As well as the iconic Gucci logo, Gucci pieces often feature the green and green stripe that represents the Italian flag, connoting Italian sophistication.  Those who own Gucci love that Gucci is associated with European history and quality. 

Ophidia GG medium tote
Buy Now ($1.250)
Ophidia GG small shoulder bag
Buy Now ($980)
Ophidia mini GG round shoulder bag
Buy Now ($1,450)

Diversity is Important to You

Gucci has done a great job of putting important causes at the forefront of its mission and values. By wearing a purse with a Gucci logo, you too are supporting the cause of diversity.

In response to the need to understand different races and cultures, Gucci has formed a ‘shadow committee’ in its workplace. The committee has the mission of discussing ideas and approaches with Generation Z and Millennials around the world to better understand the needs of their diverse consumers. This initiative is a great step forward for a key player in the fashion industry.

You Enjoy Being the Center of Attention

Gucci purses often draw attention, especially due to their well-known logo and beautiful designs. If you purchase a Gucci purse you have no problem being showered with compliments, whether it’s from your best friend or a stranger in the coffee shop.

This level of confidence means you can successfully pull off wearing a Gucci purse. Gucci is a designer label that is meant to be embraced and you should be proud to wear their logo. The designer brand has many elaborate designs that allude to maximalist style and confidence.

Gucci Multicolor Small GG Flora Bamboo Padlock Bag
Buy Now ($2,800)
Ophidia small snakeskin shoulder bag
Buy Now ($3,900)
GG Marmont mini sequin shoulder bag
Buy Now ($2,450)

If you are fortunate to own a Gucci purse, it is like owning a piece of history in the fashion world. And if you don’t own a Gucci purse yet, what are you waiting for?

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