Within fashion and beauty, we are always repeating things from the past, or certain trends will resurface. Due to certain Tv shows and movies, millennials and Gen-Z are getting inspired by looks from the past to copy. Also, streaming sites like Netflix and HBO which have shows from decades ago, have younger women discovering beauty looks they never knew about. 70’s makeup for those who want to try it out, was very natural and focuses on natural beauty.
Within the ’70s women were using lightweight foundations, lipgloss, and shimmer eyeshadows as well. Whether for a night out or because you are in the mood to play with new makeup, let’s look at some 70’s makeup ideas to wear.
70’s Makeup: Thick Mascara
One thing you will notice, with 70’s makeup is that women wore pretty thick mascara. What we mean by this is that women’s eyelashes were coated really well on the top and bottom lashes. For those who are fans of heavy mascara looks and enjoy having long and voluminous lashes, then you will love this. You can definitely test out this idea for a night out clubbing or when you want to look like your best 1970’s woman.
You are probably thinking about how you can do this and with what products. We recommend using voluminous mascaras such as the Urban Decay Perversion mascara which gives that thick look. A more affordable option is the L’Oreal Lash Paradise which can be found at most drugstores.
Shimmer Eyeshadow On The Top Lid
Aside from the mascara tricks that women were using back in the ’70s, let’s also look at eyeshadow. Women in that disco-filled decade were wearing plenty of shimmer eyeshadow to brighten up their eyes. During this decade makeup was all about looking bright and natural, no better way to do that than with shimmer eyeshadow. Also, they were not just wearing it on a small part of the lid but basically the whole lid almost reaching the eyebrows.
Who isn’t a fan of shimmers and glitter eyeshadow? almost all women have eyeshadow palettes with shimmers in them to try this out. We recommend using colors like blues, greens, yellows, and silvers. If you are in need of a good eyeshadow palette that has these fun bright and pastel colors we have a good recommendation for you.
Violet Voss Sugar Crystals Eyeshadow Palette has amazing bright colors with beautiful shimmers on them for your eyes.
70’s Makeup Is All About A Healthy Glow
As we mentioned, back in this decade women were all about looking natural and bright. Due to this, they weren’t wearing heavy foundations and powders, nor were they wearing matte either. Women were mostly sticking to light powders or lightweight liquid foundations, just to give their skin a little coverage. This is a huge aspect of trying to achieve this look because you don’t want to pile on too much on the skin.
When it comes to lightweight foundations we recommend trying out ones with a dewy or natural finish. Also, if you are more of a powder user try out some soft matte powders or velvet ones and apply them with a huge brush.
Apply Bronze and Blush All Over
Blush is a product that for many years has changed the way it is used. Certain decades used heavy blush especially wealthier groups years ago with heavy powders on the face. When it comes to the 70’s women were applying bronze and blush liberally all over the face to give them some extra color aside from their cheeks. To achieve this look make sure to buy a bronze color that isn’t too dark and apply it lightly all over.
Also, stick to fat blending brushes so they can apply more naturally and just give you some light color. Aside from bronzer, you can also invest in berry-colored or light pink blushes and apply them to the apples of your cheeks.
Shiny Glosses and Lipsticks
The final way to achieve the ultimate 70’s makeup look is the most important part, the lips. Lipsticks and lipgloss make the whole makeup look, and with your lips looking bare, your look will look dull. Unlike right now, women were not wearing matte or velvet finish lipsticks, they were wearing gloss. Try to stick to shiny clear glosses to help your lips out, or you can also use some lip oils too.
If you are a more lipstick person, try to stick to pink and nude colored lipsticks too. Always make sure that the lipsticks have a nice soft finish and aren’t going to make your lips look dry or matte.