Headquartered in Philadelphia, Urban Outfitters is an American multinational lifestyle retail brand. With young adults as their main target audience, they have established a significant presence across several countries such as France, Sweden, Italy, Israel, and Pakistan.
Known for offering a wide range of women’s and men’s fashion apparel, footwear, beauty, accessories, music, housewares, this brand stands apart due to the identity they have carved out: their style is the perfect blend of hipster, mall punk, bohemian, and retro. Give their collection a shot, and you’ll surely be spoilt for choice!
What Makes Urban Outfitters Stand Out?
There are too many styles to choose from. However, it is interesting to note that most of the products are designed and produced by the wholesale division of the company. The good news is, you also have ample choices from private labels and brands such as Nike, Ralph Lauren, and so on. Not known to many, they ventured into the space of Polaroid instant cameras as well. Urban Outfitters is collaborating with the brand to sell limited editions of the product. No wonder, it turned out to be the go-to destination for Polaroid and films!
Besides, you can also take your pick from a thoughtfully curated collection of homeware, lifestyle, and many other sections. The best part is, this brand takes pride in bringing to its patrons a huge assortment of diversified products. Not only are their stores pretty big, but they also have separate sections dedicated to each category of products. Urban Outfitters has at least three dedicated floors to make shopping a delightful experience for you!
Urban Outfitter’s Strong Brand Community
With most of their patrons being millennials, this brand prioritizes the building of a strong brand community and makes the most of tools such as social media to attract its target customers. In today’s times, customers are way more drawn to brands with which they can engage on social media. UO has left no stones unturned to fully tap into this potential.
With over 9 million followers on Instagram, Facebook, Pinterest, Twitter, and Snapchat, online engagement is surely one of the fortes of the brand. With the help of social media, they have been successful in building emotional equations even through digital presence. Thanks to their regular posts and use of hashtags, they have managed to create an online community.
If you’re a fan of the brand, you can use hashtags such as #UOOnYOU #UOMusic #UOMens. This will not only give you the opportunity to be featured on the brand’s community page, but you can also earn rewards for social engagement. It hardly needs to be mentioned that such effective social media strategies encourage followers to interact with the brand but also to keep creating content in order to become a featured member.
Effective Usage of Social Media Tactics
According to Jonathon Gardner, head of marketing at Share IQ, the success of Urban Outfitters can be attributed to smart content distribution. They have been teaming up with brand partners and influencers that match the wavelength of your consumers. They are also pretty frequent with their social media promotions. It is also important to highlight the way they are using social media influencers. Their posts have featured the likes of famous blogger Sophia Roe and lifestyle influencer Nuria Val. These posts go a long way in reaching out to prospective customers!
Urban Outfitters has always explored opportunities of merging its social content with promotions. This is especially when it comes to limited-edition products. These days it has become imperative for brands to understand the needs of their customers. Only then, they can engage in an effective marketing strategy that can help them significantly in this regard. Urban Outfitters has made use of exactly this!
Looking for Urban Outfitters Near Me?
If you’re looking for Urban Outfitters near me, simply head to their website. Browse through their nearest outlets, and enjoy a delightful shopping experience. Founded in 1970 with a small space at its disposal, located near the University of Pennsylvania, it’s amazing to note how this brand has grown from strength to strength, now operating with more than 200 stores, mostly in the United States, Canada, and Europe.
Buyers seeking a unique blend of product, creativity, and cultural understanding would surely find this to their go-to destination. The best part is, the brand adapts itself from location to location, season to season, and thus, offers you just what you need, without being confined to any convention or limitation.