A global distributor and retailer offering various professional beauty products, Sally’s Beauty is a dream-come-true for retail consumers and salon professionals alike. Amassing a revenue of $3.9 billion annually, Sally Beauty Holdings Inc. sells and distributes through its vast network of more than 5000 stores. There are roughly 180 franchised units, all over the United States and Puerto Rico, the United Kingdom, Belgium, France, Canada, Mexico, Peru, Chile, Ireland, the Netherlands, Spain, and Germany.
What to Expect From Sally’s Beauty?
If you’re on the lookout for premium-quality products for hair color, hair care, skin, and nails, Sally’s Beauty is your go-to destination. It offers a wide assortment of proprietary brands such as Ion, Generic Value Products, Beyond the Zone, and Silk Elements and professional lines such as Wella, Clairol, OPI, Conair, and Hot Shot Tools. No wonder Sally’s Beauty is the largest distributor of professional beauty products in the U.S. as far as store count is concerned. The company operates mainly through two business segments: Sally Beauty Supply and Beauty Systems Group (BSG).
BSG also has one of the largest networks of professional distributor sales consultants in North America, boasting approximately 820 consultants. The salon chain has evolved to be a leader in its industry after being in the business for over five decades. Headquartered in Denton, Texas, Sally’s Beauty has approximately 27,000 employees, including full-time and part-time staff, who work across 12 countries where this beauty supply chain has established a strong presence.
Digital Presence of Sally’s Beauty
Sally’s Beauty has recently also forayed into the digital space, making its presence felt on YouTube. It posts videos that demonstrate handy tips for hair and makeup. It has been focusing on redefining its digital marketing strategy. They are aiming to incorporate by introducing new technology and offering benefits to the customers. In 2014, Sally’s Beauty released an exclusive label bank card and electronic cosmetics try-on tools on its Sally Beauty app, besides 500 Sally Beauty stores. In January, the store developed a full-fledged digital approach by bringing Kevin Metz as the Vice-President of shopping and Vanathy Lakshmi as the Vice President of electronic items.
When it comes to specific locations, Sally’s Beauty has established its presence in the following continents:
- United States
- Puerto Rico
- United Kingdom
Click here to find out more about its locations: https://www.sallybeautyholdings.com/our-company/global-locations.
Shop Online From Sally’s Beauty
You can also shop online and enjoy its fast, smooth, and hassle-free delivery. If your order amount exceeds $35, you get free UPS ground shipping. You can also download the Sally Beauty app and order on the go. What’s more? Sally’s Beauty also provides the option of free in-store pickup on all your must-have items. Just buy online, and pick up your order from the nearest store. All it takes is 2 hours to get your order ready!
From Humble Beginnings to Successes Galore
What started with a solitary store in New Orleans, Louisiana in 1964, soon spread across different parts of the world. Once the original owner franchised it, New Orleans has had 12 Sally’s Beauty stores within five years. It mainly grew in the late 1990s and invested more than $15 million in Jacksonville, Florida, to establish a brand-new storehouse and a distribution facility.
From shampoos and conditioners to tools and brushes, from nail color and accessories to makeup essentials, Sally’s Beauty is a one-stop-shop for all your beauty needs. You can take your pick from its exquisite collection of products online by applying the required filters that will narrow down your search. In 2018, it set a new benchmark by raking in over $3.9 million of sales.
Have you tried out Sally’s Beauty products? Which are your favorite picks? Let us know in the comments section!