NYGal got the special opportunity to interview Flo Pereira, founder of Penny Lane Blog. We were immediately drawn to her blog because of its chic style that fits so well in our New York City lifestyles. Read on to discover how Flo made her blog her career and what inspires her to this day.
What was the inspiration for your blog?
I am a lawyer, and right after graduating I started my blog. My job was as a lawyer was structured and serious, so the blog let me be more creative. I tried to channel what I couldn’t in my 9 to 5.
Why did you decide to go on an untraditional path with your career?
What was your biggest struggle with starting your blog?
Who were your biggest supporters?
I think that my boyfriend and my ex-boyfriend from when I first started the blog were probably my biggest supporters by taking pictures of my looks and encouraging me to take on campaigns. And, in the end, helping and supporting me when taking the leap to become a full-time content creator.
Did you have many resources when starting your blog?
What advice would you give to NYGals trying to do what you’re doing?
Truth is that, as the song says,“There’s nothing you can’t do in New York”.
Is this a 24/7 job for you?
Although I like and try to take some weekends off, the truth is I’m always working.
Don’t get me wrong, I love it, but I am a workaholic and I’m always online either answering emails, posting on my social media platforms, replying to comments, or even just thinking of ideas for upcoming stories.