In the last few years, a slew of famous people has debuted their own lines of cosmetics. This pattern exists because celebrities typically have a sizable following who will buy into anything bearing their name. In addition, celebrities frequently have access to the best resources in the industry, which can aid in the development of high-quality products.
Kylie Cosmetics, founded by reality star Kylie Jenner, and Fenty Beauty, founded by singer Rihanna, are two of the most successful celebrity-owned cosmetics companies. In contrast to Fenty Beauty’s extensive selection of foundation shades, Kylie Cosmetics is best known for its lip products. Kylie Cosmetics, for example, has made over a billion dollars in sales in just two years. Cosmetics lines backed by famous people tend to do well.
Not every celebrity-backed cosmetics line finds lasting success, though. For instance, actress Jessica Alba’s Honest Beauty brand was acquired by cosmetics giant Coty for pennies on the dollar. This is further evidence that not even fame can ensure the beauty industry’s success.
Unfortunately, not everyone has the resources to visit a celebrity makeup artist whenever they feel they need a new look. However, numerous celebrity beauty brands aim to imitate this style. Many of these companies have gotten their start thanks to the endorsement of a famous person, and some of those people are celebrities themselves.
We’ve compiled a list of the eight best makeup lines owned by celebrities.
8 Popular Celebrity-Owned Beauty Brands
Kylie Cosmetics: Kylie Jenner established her cosmetics company, Kylie Cosmetics, in 2015. Because the company focused solely on lip care products, Kylie Jenner’s signature pout became an overnight sensation. Now, a variety of other beauty products can also be seen. There have been complaints that the standard has dropped in recent years.
Fenty Beauty and Fenty Skin: Founded by Rihanna in 2017, Fenty Beauty was one of the newest brands to enter the celebrity beauty market. While the world waited for her to create music, she made her name in the beauty industry. This brand offers a range of products. If you missed it, it also has a skincare line.
Forbes declared Rihanna America’s youngest self-made millionaire in July 2022. This brand was highly appreciated for its wide number of shades for base products.
Flower Beauty: This beauty brand was started in 2013 by Drew Barrymore. The unique botanical components used are another inspiration for the name. They sell everything from perfume to nail paint to lip gloss to eyeshadow to brushes. They create effective products without any animal testing.
Glossier: The brand was co-founded by Emily Weiss, a then-super intern at Vogue. She owns a popular beauty magazine, Into the Gloss. She started this spin-off beauty brand in 2014. The Stretch Concealer, Boybrow, and Generation G Sheer Matte Lipsticks from Glossier are among the company’s most beloved items right now.
Rare Beauty: It is known for being one of the most highly anticipated brands by a celebrity. This beauty brand was launched in 2020 by none other than the infamous singer, Selena Gomez. They sell vegan and cruelty-free makeup products and vanity bags. They mainly have three categories: lips, eyes, and face makeup items.
Rhode Skin: Rhode Skin by Hailey Bieber was released on June 15, 2022. An instant hype was seen amongst netizens after the launch. The brand has a range of perfect skincare products for every skin type. Hailey Bieber is a skincare enthusiast; she often shares skincare videos on her YouTube channel. Rhode skin promotes a clean girl aesthetic. Her basic regimen centers on her three debut releases: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. These products single-handedly shook the market and were recommended by every other beauty influencer.
Haus Labs: Her brand was earlier called Haus Laboratories, and it was an Amazon launch. She rebranded the company as Haus Labs by Lady Gaga and released 90 new items in seven divisions at Sephora. No animal testing or ingredients are used in any of the items. Both the primary and secondary containers have been redesigned to be more up-to-date, stylish, eco-friendly, user-friendly, and color-coded.
Florence by Mills: This brand was launched by our very own Eleven from Stranger Things. She launched this skincare line in 2019. They, like other celebrity brands, have cruelty-free and vegan products made from clean ingredients. They offer a wide range of natural, low-cost skin care products. Millie created Florence to give young people greater agency in the beauty industry and to promote a more diverse and accepting standard of beauty.
Tips for Shopping Celebrity-Owned Beauty Brands
When you are looking for a beauty product, it is not uncommon to look for it on the shelves of your local drugstore. However, you may have also noticed that major beauty companies like L’Oréal and Estee Lauder have celebrity line-ups that are created by celebrities like Blake Lively and Jennifer Lopez. Since these are products made by celebrities, they are often more expensive than products made by regular beauty companies. However, it is not uncommon to see these celebrity lines sold at a discount.
- Research the brand and product: Make sure you know what the brand is offering. Learn everything you can about the ingredients. Trust your instinct.
- Compare Prices: There is no need to break the bank for a celebrity-brand beauty product. You can always go for a dupe. Whether purchasing in the store or online, check through other brands and compare.
- Read Reviews: Read Customer Reviews: Find out what other people and beauty influencers think about the brand. With the advent of social media, it is easier than ever to find information about beauty products from reliable sources.
We hope that you enjoyed this blog about how to copy celebrity looks using products from their own cosmetic lines. There are always unexpected shifts in the fashion industry, and you probably take cues from the superstars you like. Many thanks to all who have read this far! When one of our articles clarifies a complex subject like this, we become really excited.