Fashion brands everywhere are currently trying to focus their attention on the new generation of shoppers. Generation Z is catching the attention of brands, and they’re focusing on Gen-Z’s needs. This new generation is different as they want brands that are environmentally cautious, and affordable. One brand that is becoming a favorite with the young shoppers is Adika, which is a fast-fashion brand that started in Israel.
After growing in Israel the brand has now expanded and even has a pop-up store in NYC. So what exactly is Adika? and why are young women so obsessed with it?
A Look At Adika
As we mentioned Adika is an e-commerce brand that started in Israel and has expanded to the U.S. Just like many new e-commerce brands such as Shein and Romwe, this company is fast fashion and sells affordable clothing. Also, you can find trending products and styles that you see on social media when shopping with them. Adika’s CEO Dedy Schwartzberg even says that the company tries its best to use the hottest trends and influencers.
Influencer marketing is huge right now, and even ones with small followers can help a brand. If a TikTok star or social media influencer posts about a brand so many followers will flock to that brand’s page. The difference between Adika and other fast fashion brands is they focus more on stylish items than producing items that are easy to sell.
“You can produce 1,000 units of a fashionable item in two weeks. You cannot produce 100,000 units of a fashionable item in two weeks. As you started seeing these companies grow, like H&M and Forever 21, they would start going more toward the basic items that had a longer lifespan on the shelf, rather than a dress people saw on the red carpet,” Burstein tells Glossy.
Online Focused Brand
Another reason the brand is so popular is that it’s focused on online shopping. After the pandemic hit, people got used to shopping online and became more anxious to shop in person. This is why online companies are becoming popular, and it’s honestly easier to open up a website than a full brick-and-mortar store. Even though the company has pop-up shops in some cities, the pop-up shops are mostly just to help advertise.
Brands such as Shein open pop-up stores here and there, especially in NYC because it gets new customers.
What Products Do They Sell?
Now that we know a little more about Adika let’s look at what they sell. Adika sells trendy tops, bottoms, dresses, shoes, accessories even home products too! Also, you can check out their Instagram and Tik Tok menu where you can look at clothes posted by brand ambassadors. Most of their clothes are crop tops, mini dresses, 90’s style clothing, and more, basically what Generation Z wears.
If you are into trendy clothes that influencers tend to wear, Adika might be the brand for you. They also go up to size XL so they don’t have a lot of options on sizing like other fast fashion brands who have at least a plus-size section.
Are They Affordable?
One thing we love about Adika is that they are very affordable, and have great sales. When it comes to this brand it really depends on the products but you can find clothes at typical average prices, around $20-50 for clothes. This price range is awesome because most of us are on a budget and don’t want to spend too much shopping. Aside from their clothes, you can also check out their outlet section on the site where you will find some good bargains!
Celebrities and Adika
As we mentioned celebrities love Adika, one celebrity especially Charli D’Amelio. D’Amelio who is the most followed Tik Tok star at the moment even helped make a crop top from the brand go viral. The crop top is their Mckenny crop top, a simple white top, with a ruched front, and is only $23.90. Other celebrities who love this brand are Hailey Bieber, Gigi Hadid, and more.
Will you be shopping Adika this year? what are some of your favorite fast-fashion brands?