In today’s digital world we buy and sell online, and Instagram has proven to be a powerful platform for business promotion. From pet food and nail design to kitchen appliances and home decoration — people scroll their Ig feeds looking for all types of products and services. Receiving hundreds of direct messages from customers daily has long become a new reality for businesses. To improve the way your brand communicates with the followers, you can take advantage of a feature known as auto reply on Instagram.
What Is an Automated DM on Instagram?
The main purpose of using an Instagram auto DM tool is to ensure that no question or request from a customer is left unanswered. It is a good way to shorten the distance between a brand and its followers and provide a better user experience. Also, automated DMs for Instagram enable you to decrease response times and facilitate answering common questions that users might have. To sum it up, Instagram auto replies function helps improve the way businesses communicate.
Usually, message automation tools recognize keywords — for example, ‘price’ or ‘delivery’ — and send a programmed reply with pre-written text, emojis, or images.
How to Send Automated Direct Messages on Instagram?
Although the platform doesn’t have a built-in option for automated DMs, there is still a way to avoid manual responding to each direct message. We are referring to Instagram bot for sending automated messages on Instagram.
The benefits of using such automation tools include:
- businesses can respond quickly without manual work
- brands provide better customer service that results in higher customer loyalty
- marketing teams have more time to take care of other tasks
One of such trending software solutions is a tool for direct messaging on Instagram by Inflact. Let’s see what this popular web-based AI-powered feature is capable of.
With this DM module for Instagram, you can:
- engage with new followers by sending a welcome message
- send mass direct messages to existing Instagram followers
- compile specific lists of users you want to DM
- automate responses to DM request by setting trigger words and phrases
To get access to the module, you need to subscribe to the Inflact toolkit. The module is available with the Advanced and the Pro plans. After you’ve signed up and registered your Instagram account (in fact, you can use up to ten of them), you can go to the Direct tab and carefully explore all the possibilities this great tool offers.
Direct Messaging Module: A Closer Look
Inflact’s direct messaging module includes two major functionalities — bulk messaging and auto-replies by keywords. What we especially love about this tool is that it contains tons of prompts and tips right inside. You don’t need to search for any additional tutorials or guides — just learn as you work with the app.
The auto-reply function is a great way to stay connected to your audience. With this feature, you can send automated welcome messages to new followers, replies to their first messages and responses to keyword containing requests. And, icing on the cake, the tool can send automated messages taking into account your followers’ time zones, so that the communication is very human-like.
Here are also a couple of tips for sending automated messages on Instagram:
- Make them friendly, concise and to the point
- Make sure to use various wording to avoid being accused of spamming
- Personalize your automated DMs so that your followers feel valued
Inflact’s suite of smart features for digital marketing also includes Instagram post planner, a tool that will take account management automation even further. With this scheduler, you can plan your content without any haste and then just see it posted automatically. You certainly need to give it a try!
Automated direct messages on Instagram help businesses enhance engagement and establish stronger relationships with their customers. While automation tools help solve routine tasks, account owners can dedicate more time to high-level aspects of their social media marketing strategy.