With Beyoncé’s upcoming hair care line, she isn’t just launching products—she’s leading a revolution in the care and celebration of black hair. This highly anticipated line underscores her personal journey and her mother’s legacy in hair care.
This isn’t just a thrilling development for the POC community, it’s also a reminder that black hair is beautiful and we don’t need weaves or straighteners to look stunning.
Kira Byrd, the founder of Curl Centric, commented, “Beyoncé’s venture is a pivotal moment for the representation of POC in the beauty world. Seeing an icon endorse natural hair is truly empowering.”
We agree. Seeing someone, who reaches out to every type of person, and embraces their natural hair, gives the rest of us the strength to do the same.
Byrd goes on to say “Beyoncé’s entry into the hair care industry emphasizes the importance of specialized care for POC hair. We anticipate this line will greatly impact the world of natural hair care.”
White people’s hair and black people’s hair are different. There is no getting past that. This is why we need our own brands created by people with our hair textures. Otherwise, our shampoos, moisturizers, and conditioners will hurt rather than help our hair develop its natural beauty.
How To Care For Your Afro-Textured Hair
While we wait for Beyoncé’s hair care line to come out, we can share our passed-down knowledge on afro hair care.
Hydration Is Key
Afro hair or any type of kinky or curly hair needs a lot of hydration. Without hydration, your curls will become brittle.
A quick way to force water into your hair is through moisturizing creams. This is something that Beyoncé will be promoting.
A slower and more natural way to get water into your hair is to drink a lot of it. Drinking 8 glasses of water a day will help both your skin and your hair retain moisture. This is key to avoiding breakages.
When you’re washing your hair you need a lot of water too. If you try to comb your hair while dry, you’ll end up tangling it, breaking the brush, and even developing headaches.
Only detangle your hair when wet. If you can’t reach a shower or prefer to brush throughout the day, use water sprays to keep your hair moist as you comb.
Create A Washing Routine
You don’t need to wash your hair every day. Instead, afro or kinky hair should only be washed every week or so.
If you wash your hair too often, you’ll dry the fibers out and create a big frizz. Instead, you should create a “wash day” routine.
This is a day where you take time with your hair to ensure it stays hydrated and maintained. It could take minutes or hours depending on your length and thickness.
During your routine, you should be using a moisture-boosting shampoo and a conditioner that doesn’t strip away your natural oils.
Avoid hot water as much as you can, as the heat will dry out your hair and remove the moisture you have been trying to maintain. Instead use cool, cold, or warm water.
Apply Hydrating Oils Before Styling Your Hair
When you’re pulling on your hair and twisting it into shape, you are stressing the follicles which make it strong. If you use hydrating oils, cream, or hair milk before attempting the style, you’ll be adding a level of elasticity to your hair, making the process less strained.
When you need to keep your hair in place during the styling process, make sure to apply a hydrating hair mask. This will help your hair stay healthy as it’s being worked on.
Remember that hydration is key, so anything we can do to keep it moist is important.
Use Sulfate-Free Shampoo
Shampoos with sulfates in them are designed to dry your hair out. They are perfect for people with greasy hair, but they are also used as a cheap ingredient. If you don’t buy Beyoncé’s products or need a cheap alternative, make sure you’re looking at the ingredients list.
If it mentioned sulfates anywhere in the ingredients, you should avoid that product and search again.
Beyoncé’s new hair care line will come out soon, and once it’s here we can understand exactly how she will help our community. Until then, we can lean back into our historical and generational knowledge about the beauty of our hair and how to maintain our rich curls.
Remember, hydration is key. Drinking 8 glasses of water a day is a simple way to keep your hair healthy.