The New EG Store in Tehran , Opal Center
EG is about to launch the second EG store in a lively and energetic section of the Opal Shopping Center. With more than 7,000 square meters of space, this shopping center features numerous luxury brands across thirteen levels, making it an excellent venue for EG to engage fashion enthusiasts.
Unveiling the New EG Store in 2024
The brand is expanding with the opening of its second location, following the success of its debut location in Melal Mall, which opened in February 2023. The first EG store was introduced to the public in its flagship location at Melal Mall—a boutique mall with an area of 1,700 square meters in an affluent neighborhood that hosts an array of high-end brands.
Poised to unveil its second boutique, EG is capitalizing on the success of the first EG store at Melal Mall, which was launched in February 2023. The first EG store, is located in an upscale area, and spanning 1,700 square meters EG store showcases a variety of luxury brands, appealing to a discerning clientele.
EG Store in a Lively Area
Situated in a dynamic area renowned as a top shopping destination, the recently-established EG store is set to gain even more popularity thanks to the region’s luxury tourism. Positioned on one of the most strategic floors of the Opal Shopping Center, the new EG store is anticipated to offer a luxurious shopping experience that captures the brand’s unique aesthetic.
EG Store; An Expertly Decorated Flagship
The new EG store has been designed by a team of creative directors who finalized the store features after thoroughly studying customer preferences. Every element, from the interiors and carpets to the furniture and built-in display cases, has been meticulously curated.
EG Store Lighting
In EG store, lighting is a crucial element as well. The built-in showcases illuminate the jewelry in full detail. Leather products are placed on wall-mounted shelves, with thin LED strip lights running along the back edge of the shelves, casting light from behind. This lighting style highlights the leather goods effectively, ensuring they are displayed prominently.
Quality Considerations Even in EG Store Details
The materials chosen for the new EG store’s construction showcase the brand’s dedication to quality. Even details like the elegant parquet flooring made from premium materials or the high-grade stainless steel used for the decorative stands clearly demonstrate a commitment to excellence and an unwillingness to compromise.
Cohesive Environment of the EG Store
The brand employs its color palette by integrating the primary brand color along with different tints and shades, fostering a unified atmosphere in the new EG store. It is evident that meticulous attention is paid to every detail throughout the design.
In an effort to share the brand’s aesthetics with fans in another part of the city, the CEO brought together a group of esteemed artisans and designers. The EG store in the Opal Shopping Center is designed as an open gallery, allowing visitors to explore the signature products in a friendly and inviting atmosphere.
A Variety of Luxury Products at EG Store
At present, the EG store offers a diverse selection of luxury items spanning various categories, such as gold and jewelry, leather goods, perfumes, and clothing. The brand has plans to broaden its product offerings even further with the launch of its upcoming location.
EG Stores Ahead
The EG brand is looking to expand its presence by launching new EG stores in major cities across Iran, including Tabriz, Shiraz, and Isfahan, as well as in international markets such as Russia, Dubai, and Kazakhstan.
