The American retail clothing chain Citi Trends provides nationally recognized branded clothing, shoes, jewelry, watches, and home decor. It targets urban shoppers by offering value-priced merchandise. However, the company is struggling to grow its opt-in customer database. To overcome this problem, the company is changing its focus to email marketing.
Citi Trends is an American retail clothing chain
Citi Trends is an American retail clothing chain that sells urban fashion, accessories and home goods at affordable prices. Its store locations are primarily located in strip malls that are accessible to its target demographic. The company operates 609 retail locations in urban and rural areas of 33 U.S. states, with most of its units located in Georgia. In recent years, the company has expanded its reach beyond Georgia, entering Midwestern and Northeastern states as well. In 2013, the company reported sales growth of 13.1% and a net income of $1.01 per share.
The company’s most recent announcement was that the CEO will step down after five years at the company. As a result, the company’s chief operating and financial officers will take over as acting CEO. As previously reported, the company’s headquarters is located in Savannah, Georgia, with distribution centers in Darlington, South Carolina, and Roland, Oklahoma. The company went public in February 2005, raising $57.5 million in its initial public offering.
It offers value-priced merchandise
Citi Trends is a value-priced urban fashion retailer with stores in 31 states. Its brand strategy focuses on offering merchandise with trend-right fashion. Additionally, its merchandising team emphasizes choice over depth in their product selection. This strategy has helped the company expand into non-apparel categories such as beauty, home, and accessories. These categories have allowed the company to increase its profitability.
The company has been slow to invest in technology. However, it has recently upgraded its distribution centers and purchased cloud-based analytics and software. These upgrades should help the company improve its supply chain speed. Because it regularly introduces new merchandise into its stores, it’s essential to cut down on processing time.
Citi Trends was founded in 1946. Originally, it was a wholesale company that served retail clothiers in the southeastern U.S. It began by selling women’s hosiery and undergarments. In 1958, the company expanded into retail clothing outlets. Allied branded its new stores after the victorious Allies of World War II. Eventually, the chain grew into a chain of value-priced family apparel stores.
It has struggled to grow its opt-in customer database
Citi Trends is a value-priced apparel retailer that targets the African American market. As one of the few multi-category retailers focusing on the African American market, the company is a leader in providing a differentiated assortment of products. Its business model combines select technology enhancements with value-priced apparel to drive growth. The company anticipates a return to normal operations once the country re-stabilizes.
Although the company has grown its revenue significantly over the past few years, it has had trouble growing its opt-in customer database. Despite this difficulty, the company is still ahead of many competitors. For example, it has more than 500 stores in the U.S., many of which are located in urban areas. In Q1 of its FY2019, the company increased sales by more than 20 percent. However, it still faces competition from discount apparel retailers such as Target, TJX Companies, and Burlington Stores.