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Centra Credit Union – Digital Banking and Act-On Marketing Platform For Credit Unions

byStaff Writer
December 7, 2022
in Life
Reading Time: 3 mins read
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centra credit union

Whether you are looking to open a new bank account or looking to expand your existing one, Centra Credit Union can help. Their range of services includes Digital banking and Act-On marketing platform.

About Centra Credit Union

Founded in 1940, Centra Credit Union is a financial institution that offers a variety of financial services to its Members. They offer loans, investment options, and checking accounts. Their primary mission is to provide Members with value. They’ve received a variety of awards for their community involvement and business growth.

Centra’s motto is People Helping People. They’ve volunteered hundreds of hours to help local organizations. In 2015, their Southern Region gave $25,000 to local organizations.

They also received a second place Dora Maxwell Social Responsibility Community Service Award. Their team members are encouraged to volunteer in their communities. They also offer several promotions for their Members.

Centra is a member-owned institution that aims to create value for Members. They offer savings accounts, loans, and investments. They also offer free online banking and a mobile app.

They also offer card replacement and card alert management. They’ve created a digital banking platform that allows users to check their balances, make transfers, and review debt. Users can also add external accounts.

They also offer a cash rewards program. Members can earn unlimited cash rewards whenever they use their debit card. They can also earn money for specific holidays.

They have branches in several areas of Indiana. They also have a number of ATMs. In addition, they offer insurance and a credit card.

Act-On marketing platform

Using the Act-On marketing platform for credit unions, Centra Credit Union was able to execute a successful 7-week marketing campaign. Using the marketing automation platform helped the credit union deliver a more personalized message to tens of thousands of Members. This scalable campaign allows Centra to deliver the same message to a new list of Members. This was achieved by analyzing data to better understand the type of business members of Centra Credit Union are looking for.

As a credit union, Centra is faced with a daunting task of delivering personalized customer experiences across multiple channels. This includes communicating with prospective members via email, as well as retaining customers and delivering new products and services. With the aid of marketing automation, Centra was able to execute a more effective campaign, and in turn, drive more certificates to members. The Act-On marketing platform for credit unions has the potential to transform how credit unions communicate with their members, which can result in increased retention and better member service.

The Act-On marketing platform for credit unions allows credit unions to create, measure, and deliver the most relevant messages to customers. It also allows credit unions to qualify more sales leads. With the Act-On marketing platform for credit unions, credit unions can also measure and track website visitors, and measure the effectiveness of their email marketing campaigns.

Digital banking

Whether you’re looking to make payments or just save money, Centra offers a variety of services for you. Their mobile app features an intuitive dashboard that gives you instant access to your finances. They even offer short term working capital for you to get your cash flowing. If you’re in the market for a loan, you can even view your financial health score at a glance.

While you’re at it, you’ll want to check out their all-cash Member Loyalty Rewards. You’ll be rewarded for your loyalty with six cash-back ways to use your debit card. This includes the Cashback Checking feature that will let you earn a free bonus cash every time you use your card to make a purchase.

Aside from the usual suspects, Centra also offers an investment product. The aptly named Money Market account offers competitive interest rates and a low fee. You can even send money to friends and family through the service.

The Centra mobile app offers the usual suspects like mobile deposits and transfers, but it also includes the big daddy of mobile banking, a full service mobile banking suite that includes mobile check deposit, short term working capital, and more. This means you’ll be able to keep a tab on your finances from any smartphone or tablet.

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